Art Direction 

'Never Grow Up' was the first ever campaign I Art Directed. I saw Jeep as a car people feel young in due to its adventurous off-roading capabilities. I showed this by having Jeeps play childhood games like Tag, Hide & Seek, and Marco Polo.

A personal favorite, 'FacePlant Flawlessly' is a campaign that emphasizes the reality of wiping out on the mountain.

Though tools like Runway, Midjourney, and Eleven Labs simplify this process entirely, 'Retrospect' was created because the older generations don't get a "25 years ago, today" memory in their camera roll. Coca-Cola was a great partner due to its timeless existence in all of our lives.