Gen Z Lacks Third Spaces.

Kraft invited them into a third space where they can bond with others through one of their most recent popular hobbies: crochet, known for its cozy creations. What better way to remind them of the comfort enjoying a bowl of Kraft brings?

Skills Utilized: Art Direction, Campaign Creation, Media Planning, Adobe Creative Suite, Prompt Engineering, Midjourney Image Generation.

In collaboration with

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The McDetour