Gen Z Lacks Third Spaces.
Kraft invited them into a third space where they can bond with others through one of their most recent popular hobbies: crochet, known for its cozy creations. What better way to remind them of the comfort enjoying a bowl of Kraft brings?
Skills Utilized: Art Direction, Campaign Creation, Media Planning, Adobe Creative Suite, Prompt Engineering, Midjourney Image Generation.
In collaboration with
-
Isabella Del Mar Uribe
-
Matt Powers
-
Zach Cohen