Solving the Memory Wealth Gap
Older generations often have fewer video memories compared to younger generations. Partnering with Coca-Cola, known for their technological innovation and their "sharing happiness" campaigns, we created Retrospect. This initiative transforms old photos into a new repository of digital memories, preserving and revitalizing cherished moments for all generations.
Skills Utilized: Art Direction, Campaign Creation, Media Planning, Adobe Creative Suite, Idea Conception.
Case Study
The Problem
The Technology Used
How To Bring Your Memories to Life
Creative Executions
In collaboration with
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Megan Adams