Environmental Responsibility Through Strategic Marketing

A strategic marketing plan for Allbirds that underscores their dedication to environmental responsibility. Through a blend of market research, content strategy development, and SEO optimization

Skills Utilized: SEO Audit, SMART Goal Creation, Target Persona Creation, SWOT Analysis, PESO Analysis

Introduction

Audience Analysis

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Market Analysis

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SWOT Analysis

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Content Strategy

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SEO Strategy

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Social Media Strategy

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Email Marketing

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Mockups and Visuals

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Content Calender

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Performance Metrics

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Testing and Research

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In Collaboration with

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